I was born in Seville, Spain, but I developed my professional career in Madrid. In my six years of experience I've worked for both large multinationals and small brands with exciting projects.

 

I love creativity in all its facets, that's why I tried to touch them all: from large-scale national projects at McCann Worldgroup, to technological and digital innovation for international brands at VMLY&R (former Young and Rubicam). I also worked for a Spanish fashion start-up with an innovative business model that, thanks to the team's work, is currently very well positioned in the market. The love for insights has also led me to work in agencies that play with emotions such as Sra. Rushmore, WPP's independent agency, where I understood the importance of storytelling to reach consumers and humanize brands.